Since I put the idea out there for them to embrace with the alacrity and verve we find so appealing in them, America’s billionaires have been slow to recognize the real opportunity my plan represents. This is hard to explain. After all, who’s better known for seizing an opportunity to become even more financially rotund than the commercial behemoths produced by the US system of trickle down, Hoover up freemarket capitalism.
The plan in a nutshell, you may remember, is a unique combination of reality TV and game show, with an American Idol twist. It starts with a move every billionaire can get behind, and divides up the planet between a number of the most competitive billionaires (weaklings under $2bn net worth need not apply.) Each billionaire is allowed to compete with up to one billion of his or her own money, and whatever profits are gained from their enterprise in the competition are theirs to keep, after all expenses have been settled.
Every day brings new ideas and insights to the scheme, and today’s come from the sale of the Shine Group, owned by Rupert Murdoch’s daughter, to the mogul himself, price tag: $672 million. The old fellow wants the company, we are told, because of all the great things it’s goint to add to the content-creation arm of his behemoth media empire. He may envision improvements to his FOX Broadcasting unit, where the need for help with quality content is sorely needed, if we can’t believe what we’re hearing and seeing there, and it seems we can’t. Good luck with that.
So here it is, Ms Murdoch, here is the gem that will help ensure that the new Shine on the Murdoch fortunes is real, and not just a reflection of the stage lights on Dad’s ego. Pick up the option on this program and produce an instant hit. I say start with the 50 states and give one each to a billionaire with no current financial holdings in that state. Charge them with building a team of idea people, researchers, managers and engineers, and public relations and marketing people who are presently unemployed in that state. Start by landing one or more of the many unemployed human resources professionals wandering around looking dazed and confused and go from there.
All they have to do to get started is to verify that they have placed $US one billion in escrow for the project, and the game is on. Round up the local media teams to keep an eye (and a camera) on their their every move, as they begin to shape a new industry for the state, or to improve its existing resources to a level of fiscal productiveness. Make sure they all get exactly the same breaks, in terms of obeying the local laws. Air weekly or even daily reports on the action, answering questions on the minds of local viewers: Who’re the players? What’s the action?; How much is being spent, and on what?
Empanel a group of experts to evaluate the moguls’ projects in terms of whose ideas are generating the most good for the most citizens of each’s respective state. Finally, set up a method, a la American Idol, where the citizens can make their own opinions count, in terms of how they are receiving that which is being put in place for them. Use an algorithm combining the findings of the panel with the votes of the public to allot a number of points per week to each player. The billionaire with the most points for the week is the “Best Billionaire”.
I’m looking your way, Ms Murdoch, for the same reason I first offered the idea to Donald Trump. I figured he’d jump at the chance to do it, and earned a well-deserved Nobel, thus putting him a giant step closer to the US Presidency that he feels so uniquely qualified for. He’s ignoring me, possibly because it’s easier to just keep building projects that shave money off those of his own class. Who can say?
I reckon that, if you know anything at all, Ms Murdoch, you must know media. I think you will see the merits in this plan, if your imagination is as good as we imagine. This project has the potential to produce more media revenue in the first year alone, than Diddums is forking over for your Shine Group. Here’s your chance to build another one, even bigger and better, and in less time, without even breaking a sweat. Call it Spit Shine. Call it whatever you want, once it’s yours. Call me.